How should Forbes manage accessibility for non-English audiences?

How should Forbes manage accessibility for non-English audiences?

• A. Translate headlines only.
• B. Do not translate; keep English.
• C. Provide translations where feasible, offer alt text and transcripts, and use inclusive language.
• D. Translate only for executive-level readers.

Answer: (C)

Conveying Forbes content to a global audience means making information accessible in multiple languages and through formats that people with different abilities can use. The best approach is to provide translations where feasible, add alt text for images, offer transcripts for audio and video, and use inclusive language. Translations expand reach and help readers understand the content in their own language. Alt text describes images for those using screen readers, ensuring visual information isn’t lost. Transcripts make audio and video accessible to the deaf or hard of hearing and aid searchability. Inclusive language respects diverse readers and avoids unnecessary barriers. Translations only of headlines miss the article’s substance and context, keeping everything in English excludes non-English readers, and translating only for executives is disproportionate and impractical for a broad, global audience.

Conveying Forbes content to a global audience means making information accessible in multiple languages and through formats that people with different abilities can use. The best approach is to provide translations where feasible, add alt text for images, offer transcripts for audio and video, and use inclusive language. Translations expand reach and help readers understand the content in their own language. Alt text describes images for those using screen readers, ensuring visual information isn’t lost. Transcripts make audio and video accessible to the deaf or hard of hearing and aid searchability. Inclusive language respects diverse readers and avoids unnecessary barriers.

Translations only of headlines miss the article’s substance and context, keeping everything in English excludes non-English readers, and translating only for executives is disproportionate and impractical for a broad, global audience.